Wednesday, September 24, 2014

Snow Guarantee? Now this is an excellent gimmick

This is very interesting...last Mt. Washington in British Columbia didn't open due to low snow until February.  In order to keep their season pass holders happy they offered this very same deal.  Now The Summit at Snoqualmie owned by one of the largest holders of skiing resort properties in the world, Boyne - is playing copy-cat AHEAD of the winter season.

Gotta read the small print too.  You only get the discount when all the ski areas aren't operating.  It doesn't mean GOOD snow.  Does that mean that ski passes will get discounted year after year until there is no more snow?  They are selling to the optimistic hardcores for sure.  But then we know just like they did with senior rates, the prices will keep rising to keep pace with the lack of snow discounts.

Snow GuaranteeSnow Guarantee

New for 2014-15! All Big S Gold, Unlimited, and LTD Passes, come with our 100 day guarantee. If we don’t reach 100 days of operation you will be offered a discount toward the following season’s pass of 1% per day we fall short.  It’s that simple!
For example, let’s say we’re only open 89 days next season. That means that you as a 14/15 passholder will get an 11% discount on the purchase of your 2015-2016 Season Pass!
For a day to count toward the operations guarantee, at least one of The Summit’s base areas must be open. The Summit’s base areas include; Alpental, Summit West, Summit Central, and Summit East alpine. Big S Night and Nordic passes are excluded from the Snow Guarantee.
Marketing is so interesting.  A great article that puts in into perspective is The End of Snow from the NY Times last winter.  Gotta read his book too when I want to get really depressed.   I asked my local library to order it.  The Seattle and King Country libraries don't have it which surprises the heck out of me. 

DEEP The Story of Skiing and The Future of Snow

I guess I'll be an activitist and ask King County library to order it as well.  The closest edition is at Ellensburg.

you will outlive them...

"One final paragraph of advice:

Do not burn yourselves out. Be as I am - a reluctant enthusiast... a part time crusader, a half-hearted fanatic. Save the other half of your selves and your lives for pleasure and adventure. It is not enough to fight for the land; it is even more important to enjoy it. While you can. While it's still here. So get out there and hunt and fish and mess around with your friends, ramble out yonder and explore the forests, encounter the grizz, climb the mountains, bag the peaks, run the rivers, breathe deep of that yet sweet and lucid air, sit quietly for a while and contemplate the precious stillness, that lovely, mysterious and awesome space. Enjoy yourselves, keep your brain in your head and your head firmly attached to the body, the body active and alive, and I promise you this much: I promise you this one sweet victory over our enemies, over those desk-bound people with their hearts in a safe deposit box and their eyes hypnotized by desk calculators. I promise you this: you will outlive the bastards." - Edward Abbey

Wednesday, September 10, 2014

McBride Tripping

McBride is a great little town located in the Robson Valley about 100 km from Mt Robson
First snowfall we've been in for a long time
The McBride Lookout that has been fixed up and protected with heritage status
The morning view from out friend's window