Wednesday, September 24, 2014

Snow Guarantee? Now this is an excellent gimmick

This is very interesting...last Mt. Washington in British Columbia didn't open due to low snow until February.  In order to keep their season pass holders happy they offered this very same deal.  Now The Summit at Snoqualmie owned by one of the largest holders of skiing resort properties in the world, Boyne - is playing copy-cat AHEAD of the winter season.

Gotta read the small print too.  You only get the discount when all the ski areas aren't operating.  It doesn't mean GOOD snow.  Does that mean that ski passes will get discounted year after year until there is no more snow?  They are selling to the optimistic hardcores for sure.  But then we know just like they did with senior rates, the prices will keep rising to keep pace with the lack of snow discounts.

Snow GuaranteeSnow Guarantee

New for 2014-15! All Big S Gold, Unlimited, and LTD Passes, come with our 100 day guarantee. If we don’t reach 100 days of operation you will be offered a discount toward the following season’s pass of 1% per day we fall short.  It’s that simple!
For example, let’s say we’re only open 89 days next season. That means that you as a 14/15 passholder will get an 11% discount on the purchase of your 2015-2016 Season Pass!
For a day to count toward the operations guarantee, at least one of The Summit’s base areas must be open. The Summit’s base areas include; Alpental, Summit West, Summit Central, and Summit East alpine. Big S Night and Nordic passes are excluded from the Snow Guarantee.
Marketing is so interesting.  A great article that puts in into perspective is The End of Snow from the NY Times last winter.  Gotta read his book too when I want to get really depressed.   I asked my local library to order it.  The Seattle and King Country libraries don't have it which surprises the heck out of me. 

DEEP The Story of Skiing and The Future of Snow

I guess I'll be an activitist and ask King County library to order it as well.  The closest edition is at Ellensburg.

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